Business Development Services
Alan Guggenheim's strong determination to forge lasting bonds with the North American professional community and business partners around the world represents the highest echelon of commerce and industry leadership. Alan and his CIS Team have the ability to establish a business presence for every client as well as an international identity that can be recognized through outstanding global relationships and an unsurpassed reputation in the global business community. Alan's unique expertise in the high technology marketplace enables him to assist senior managers in positioning their companies, organizations, and products for future growth via an insightful and unique business development and corporate management consulting skill set.
Sales and Marketing Services
Alan Guggenheim and CIS, Inc. supports an organizations sales efforts via a strategic planning process that will create an ongoing sales process to support growth to offer a flexible solution to the changing market demands (i.e. identifying target customers, identifying and arranging strategic partnerships, employee training to meet change requirements and more).
Alan Guggenheim also provides clients with a broad range of "winning" marketing services including strategic planning as well as tactical implementation. Strategic planning includes those processes that lead to an executable marketing plan including identifying areas of opportunity, market segmentation, product line analysis, financial planning, competitive analysis and a project implementation plan.
Sales and Marketing Services include:
- Development and preparation of strategic marketing plans and programs
- Organizational development, consultation, building and implementation of plans and programs
- Creating and implementation of lead development programs
- Public Relations
International Marketing Services
Alan Guggenheim and the CIS Team has marketed a variety of outstanding European manufacturers' products via a blend of product placement and sales, economic strategies, distribution solutions and project management. Having gained tremendous experience over the past 17 years in working with international product manufacturers from all parts of Europe, Alan has had great success with the European business community. He provides an understanding of the importance of uniting the European way with the American way through professional excellence, integrity and efficiency.
Market Research Services
Market research for local and international companies is one of the fast track services that Alan Guggenheim began offering in 1984. Through his own success, Alan knows that every business has to know its every part of its market in order to be truly successful. Every company needs to know who its customers and potential customers are, and how they perceive its products and services. It's that simple. Thus market research is and always has been the only the way to obtain, analyze, and interpret the information necessary for making important marketing decisions and implementing successful marketing programs. Alan Guggenheim and the CIS Market Research Program can help companies become and stay successful by:
- Reducing risk
- Helping organizations identify and profit from new opportunities
- Improving existing products
- Providing information that will lead to successful advertising campaigns
- Spotting problems and potential problems prior to the implementation of any plan or program
- Evaluating all alternative solutions in order to avoid problems